The Initiation Box 2.0 - Pre-Order

The Initiation Box 2.0 - Pre-Order

Sale price£95.00
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The Initiation Box 2.0 - Pre-Order
The Initiation Box 2.0 - Pre-Order
The Initiation Box 2.0 - Pre-Order
The Initiation Box 2.0 - Pre-Order
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The Initiation Box 2.0 - Pre-Order

Sale price £95.00

Hurry, only 10 items left in stock!

An updated edition of the iconic Initiation Box.

This refined kit still includes the full Lunéville embroidery essentials: silk organza, Lunéville hook, easy-clip mini frame (9x9 inches), cotton tapes, table clamp, needles, pliers, heat erasable pen, professional threads, beads, crystals, sequins, and step-by-step guidance.

In this edition you’ll be creating a sampler of a little red leaf motif. You’ll also receive a jute bag and enough materials to embroider it and recreate the full pattern, as shown on the model.

Perfect for complete beginners — no prior experience needed. You’ll receive instructional videos and WhatsApp support from the teacher, so you’re never stitching alone. Everything you need to begin your couture embroidery journey, curated in one box.

Shipping date: from 16 August 2026

FAQs

You have questions, we have answers.

Everything you need to start – and finish – your first haute couture–inspired embroidery sample, in one box:

- Jute bag 22x19x12cm
- Premium silk organza
- Lunéville hook with professional needle no.70
- Easy Clip wooden embroidery frame 9 x 9 inches
- Cotton tapes for framing
- Table clamp, so you can work with both hands
- Professional Fil à Gant threads
- Pre‑strung beads (1 hank)
- French sequins
- Swarovski crystals
- Printed design
- Heat‑erasable pen
- Pins
- Access to detailed video instructions
- WhatsApp support from the teacher
- Luxury keepsake box with tissue wrapping

No extra tools to buy. No guessing. Simply open the box and begin your embroidery journey.

The Initiation Box is for anyone who loves the idea of Lunéville embroidery but doesn’t want to guess about fabrics, threads, or tools. It’s especially suited to those who feel confused by conflicting tutorials online, or who have already tried to start and struggled. If you’d like one calm, carefully designed way to begin—with beautiful materials and gentle support—this box was created for you.

This box is made for you if:

- You’ve admired couture embroidery and want to try the real technique

- You want everything in one place so you can see if this craft is for you

- You feel overwhelmed or confused by contradictory advice on YouTube

- You have already tried to start on your own—with the wrong fabric, the wrong needle, or unclear tutorials—and ended up frustrated instead of relaxed

- You prefer to work with beautiful, well-chosen materials instead of guessing what to buy and hoping it will work

- You’d love the reassurance of WhatsApp support from the teacher, so you can ask quick questions whenever they come up

- These boxes are designed as a personal ritual of unwinding. You open the box, set aside your phone, and spend 20–40 minutes in the quiet rhythm of stitching — the same gesture, again and again, watching a small design slowly appear. It is less about perfection and more about breathing, slowing down and enjoying the process.

In this box you’ll learn the essential foundations of Lunéville embroidery:

- How to create and attach appliqué
- How to set up your frame
- Basic chain stitch with the Lunéville hook
- How to start and finish your thread neatly
- Applying beads using the hook
- Applying sequins using the hook
- Working clean corners
- Pulled stitch
- How to set crystals into their settings

These are the core movements you need to feel confident with the technique and ready to progress to more advanced haute couture pieces.

Yes. There will be more boxes, but new editions.

FAQs

More question

Lunéville embroidery is a hook-based beading and stitching technique used in haute couture to create very fine, fluid embroidery, often enriched with beads and sequins. The chain stitch — the only stitch used — is formed with a specialized hook that has a sharp needle-like tip attached to a wooden or ivory handle with metal components and a clamping screw for precise positioning. A characteristic feature of the method is that the embroiderer works from the reverse side of the fabric while feeding beads and sequins from underneath, so that only neat rows of chain stitches are visible on the front.

Once you’re fluent, the hook allows much faster application of beads and sequins than needle methods, with long, uninterrupted lines and very fluid curves - one reason it’s so used in haute couture.

Lunéville: excellent for large surfaces of couture beading — gowns, bodices, veils — where speed, lightness and fluidity are critical.

Needle: better when you want mixed stitch textures, more relief, or very pictorial / illustrative work, but tends to be slower for dense beading.

Taxes and any applicable import duties are not included in the product price. They may be charged by your country’s customs or tax authority upon delivery and are the responsibility of the customer.

16th century

Origins and Early Development

Lunéville embroidery has its deep roots in older Asian chain-stitch traditions. Tambour embroidery, the foundational technique, originated in India in the 16th century, where it is known as Aari work. Using a fine hook with a wooden handle, embroiderers formed continuous chain stitches on fabric stretched tightly over a drum-like frame—hence the French word tambour, meaning “drum.” Over time, this hooked chain-stitch method travelled westward through Persia and into Europe, arriving in the 18th century via trade with India and China, where it quickly became a coveted luxury craft among the aristocracy.
Early-mid 18th century

France

In France, tambour embroidery became fashionable in the early 18th century when Madame de Pompadour, the official mistress of Louis XV, embraced the technique and helped popularize it under the name “point de Pompadour.” As tambour work spread beyond the royal court, it eventually reached Lunéville around 1810, where embroiderers—active in the region since the late 17th century—quickly adopted and refined it. Long associated with the Dukes of Lorraine and their taste for luxury textiles, Lunéville was the perfect environment for this technique to grow into a distinctive local specialty.
1810 – 1865

The Lunéville Stitch

Around 1810, Lunéville’s embroiderers adapted the tambour technique to cotton tulle, creating delicate white work that closely mimicked fine lace without the exhausting labor of traditional lace-making. This innovation, soon known as Point Lunéville, preserved the airy, ethereal look of handmade lace while keeping the embroidery light and almost weightless on the fabric, helping Lunéville work evolve into an internationally coveted symbol of French luxury.
From 1865

Revolutionary Innovation

The defining moment in Lunéville embroidery’s history came in 1865, when Louis Ferry-Bonnechaux, the mayor of Lunéville, devised a revolutionary method for beaded and sequined work. Instead of applying beads and sequins one by one, embroiderers began pre‑stringing them onto long hanks and working with the frame upside down, catching each bead into the chain stitch from the reverse. This greatly reduced the physical effort involved in covering whole surfaces with thousands of beads and sequins and created a beautifully even, continuous texture — which is why beads for Lunéville embroidery are still sold pre‑strung today. Embroiderers first used transparent fabrics such as tulle, organza, muslin, and fine silk, which allowed them to see each bead or sequin as it was placed, and as the technique matured they moved on to opaque fabrics, working entirely from the wrong side.
Late 19th century onwards

Luneville Embroidery Today

From the late 19th century, Lunéville’s beaded and sequined embroidery became a hallmark of French evening wear and reached a peak in the 1920s, when glittering, bead‑embroidered dresses helped define the look of modern haute couture. Wars, economic crisis, and changing fashions nearly erased the craft, but from the 1950s onward it found a new life in the hands of Paris couture houses such as Dior and Chanel, where the Lunéville hook and chain stitch remain essential tools. Today, Lunéville embroidery survives thanks to a small number of dedicated ateliers and teachers who continue to pass the technique on, one quiet, repetitive stitch at a time — less about speed, more about the pleasure of the movement.
Everything included
Complete beginners welcome
Ships from London