The Initiation Box – Pre‑Order (Ships March 2026)
The Initiation Box – Pre‑Order (Ships March 2026)
20 in stock
A complete introduction to Lunéville embroidery with all the materials and tools carefully selected for you.
Every new practice begins with a quiet first attempt: a few well‑chosen tools, beautiful materials, and time set aside just for you.
The Initiation Box brings all of this together in one place—a complete box with fabric, threads, beads, hook, hoop, and clear guidance, so you don’t have to worry about choosing the “right” supplies or searching for anything extra. You simply open the box, follow the steps, and let your hands discover what Lunéville embroidery feels like at your own pace.
If you’ve never embroidered with a hook before, don’t worry — the instructions and videos are suitable for complete beginners, and you’ll have WhatsApp support from the teacher if you need help along the way.
Edition: First run of 20 boxes
Price: £59 (full price for future runs: £75)
Shipping: March 2026 from London
FAQs
You have questions, we have answers.
What is inside
Everything you need to start and finish your first haute couture–inspired embroidery piece:
- 2 pieces of premium silk organza 30x30cm
- Printed design
- Heat-erasable pen
- Lunéville hook with professional needle no. 70 (the standard size for fine work)
- Wooden embroidery hoop 6 inch, wrapped in Liberty fabric. It is not just a beautiful feature; it also helps the fabric grip and keeps the tension even
- Special Fil à Gant threads
- Curated vintage beads and French sequins
- Illustrated step-by-step instruction booklet
- Two table clips so you can secure the hoop and work with both hands while embroidering
- Access to a video tutorial via QR code
- WhatsApp support from the teacher for questions and gentle guidance as you stitch
- Luxury keepsake box and tissue wrapping
No extra tools to buy. No guessing. Open the box and begin.
Who is it for
The Initiation Box is for anyone who loves the idea of Lunéville embroidery but doesn’t want to guess about fabrics, threads, or tools. It’s especially suited to those who feel confused by conflicting tutorials online, or who have already tried to start and struggled. If you’d like one calm, carefully designed way to begin—with beautiful materials and gentle support—this box was created for you.
This box is made for you if:
- You’ve admired couture embroidery and want to try the real technique
- You want everything in one place so you can see if this craft is for you
- You feel overwhelmed or confused by contradictory advice on YouTube
- You have already tried to start on your own—with the wrong fabric, the wrong needle, or unclear tutorials—and ended up frustrated instead of relaxed
- You prefer to work with beautiful, well-chosen materials instead of guessing what to buy and hoping it will work
- You’d love the reassurance of WhatsApp support from the teacher, so you can ask quick questions whenever they come up
- These boxes are designed as a personal ritual of unwinding. You open the box, set aside your phone, and spend 20–40 minutes in the quiet rhythm of stitching — the same gesture, again and again, watching a small design slowly appear. It is less about perfection and more about breathing, slowing down and enjoying the process.
Which techniques are included?
In this box you will learn the essential foundations of Lunéville embroidery:
- How to start and finish your thread neatly
- Basic chain stitch with the Lunéville hook
- Applying beads using the hook
- Applying sequins using the hook
These are the core movements you need to feel confident with the technique.
FAQs
More question
I don’t see a finished sample or technique demonstration yet—will there be one?
Yes. The first edition launches before the full photo and video library is complete. The kit already includes access to a detailed video tutorial, and you will receive the link as soon as the final edit is ready. The printed instructions are designed so you can follow them even without the video.
What is Luneville Embroidery
Lunéville embroidery is a hook-based beading and stitching technique used in haute couture to create very fine, fluid embroidery, often with beads and sequins.
- It is a type of tambour embroidery, built on a continuous chain stitch worked with a tiny hook (often called a Lunéville hook or crochet de Lunéville)
- The fabric (often silk organza or tulle) is stretched tightly on a frame, and you usually work from the back of the fabric while the beaded or sequined surface appears on the front
- Beads and sequins are pre-strung on the thread, and the hook passes through the fabric, catching the thread and forming chain stitches that secure each bead or sequin in place very efficiently
- The technique originated in the French town of Lunéville in the 19th century and later became closely associated with haute couture houses because it allows dense, intricate decoration at relatively high speed compared with regular needle embroidery
So in simple terms: Lunéville is a special way of embroidering with a tiny hook on a frame-stretched fabric, ideal for elegant beaded and sequined surfaces, which is why it’s so linked to couture work
Can I embroider directly on my clothes?
Eventually, yes. This box teaches you the technique on transparent silk organza first, where you can clearly see your stitches and movements and correct mistakes easily. Once you feel confident on the organza, you can use the same Lunéville technique to embellish garments and accessories you already own.