
Chrysanthemum Design
Chrysanthemum Design
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FAQs
You have questions, we have answers.
What is inside Design Pack?
Materials included:
- 1 × spool of black Fil à Gant thread
- 1 × hank of antique gunmetal beads
- 1 × strand of vintage Belgian sequins
- 1 × piece of silk organza
- 20 x Swarowski crystals
- 20 x settings for the crystals
Already have an Initiation Box?
You do not need to buy the Atelier Box. All video tutorials are compatible with the original Initiation Box and Initiation Box 2.0.
Please note that Design Packs are made for a 9 × 9-inch frame, and some projects may require pliers. If your original Initiation Box does not include these tools, you may need to purchase them separately.
Will there be more Design Packs in the future?
Yes. More Design Packs will be released in the future, all based on the same core Lunéville techniques.
Each pack will feature unique vintage materials, carefully sourced to make every project feel special. The purpose is not to teach a completely new technique each time, but to offer a calming, satisfying project—much like cross stitch—where you can enjoy the meditative rhythm of familiar, repetitive movements.
The designs are intentionally achievable rather than overly complex. With Lunéville embroidery, beads and sequins are pre-strung onto the thread before you begin, allowing you to focus on the flowing, repetitive movement of the hook.
Which techniques are included in the Atelier Box?
In this box you’ll learn the essential foundations of Lunéville embroidery:
- How to create and attach appliqué
- How to set up your frame
- Basic chain stitch with the Lunéville hook
- How to start and finish your thread neatly
- Applying beads using the hook
- Applying sequins using the hook
- Working clean corners
- Pulled stitch
- How to set crystals into their settings
These are the core movements you need to feel confident with the technique and ready to progress to more advanced haute couture pieces.
Who is it for?
The Atelier Box is for anyone drawn to Lunéville embroidery but unsure where to begin. It brings together the right tools, beautiful materials and clear guidance, so you can start without the confusion of sourcing everything yourself.
This box is made for you if:
- You admire couture embroidery and would like to try the authentic Lunéville technique.
- You want everything in one place before deciding whether this craft is for you.
- You feel overwhelmed by conflicting advice and tutorials online.
- You have tried to begin on your own but found the fabric, tools or instructions confusing.
- You value carefully selected, beautiful materials rather than guessing what to buy.
- You would appreciate WhatsApp support from your teacher when questions arise.
- You want a calm creative ritual: setting aside your phone for 20–40 minutes, repeating the gentle motion of stitching, and watching a small design slowly take shape.
It is less about perfection and more about slowing down, breathing and enjoying the process.

FAQs
More question
What is Luneville embroidery?
Lunéville embroidery is a hook-based beading and stitching technique used in haute couture to create very fine, fluid embroidery, often enriched with beads and sequins. The chain stitch — the only stitch used — is formed with a specialized hook that has a sharp needle-like tip attached to a wooden or ivory handle with metal components and a clamping screw for precise positioning. A characteristic feature of the method is that the embroiderer works from the reverse side of the fabric while feeding beads and sequins from underneath, so that only neat rows of chain stitches are visible on the front.
Hook vs Needle
Once you’re fluent, the hook allows much faster application of beads and sequins than needle methods, with long, uninterrupted lines and very fluid curves - one reason it’s so used in haute couture.
Lunéville: excellent for large surfaces of couture beading — gowns, bodices, veils — where speed, lightness and fluidity are critical.
Needle: better when you want mixed stitch textures, more relief, or very pictorial / illustrative work, but tends to be slower for dense beading.
Taxes and duties
Outside the UK taxes and any applicable import duties are not included in the product price.
Origins and Early Development
France
The Lunéville Stitch
Revolutionary Innovation



